A/B Testing Deployment: Route by User Segment, Ship What Actually Works | Deployment Strategies #5

Canary deployments ask “is v2 technically healthy?” — A/B testing asks a completely different question: “which version actually makes users convert, stay longer, and spend more?”

In this video, we go deep on A/B testing as a deployment strategy: how rule-based routing works (by country, plan tier, device type, signup date), what statistical significance means in practice, how to read an experiment result dashboard, and why feature flags let you ship code without releasing features.

We also clear up the most common confusion in the field — the difference between A/B testing and canary releases — with a direct side-by-side comparison of every meaningful property.

🔵🟠 Episode 5 of our 6-part Deployment Strategies series. One more after this — and it’s the most advanced strategy of all.

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📺 Full Deployment Strategies Series

• #1 → Recreate Deployment
• #2 → Rolling Update
• #3 → Blue/Green Deployment
• #4 → Canary Release
• #5 → A/B Testing Deployment (you’re here)
• #6 → Shadow Deployment